Following up is crucial to the franchise sales process. Though many sales experts have touted the benefits of quality lead generation, lead nurturing can make all the difference.
From phone to web to social media, a prompt, dynamic follow-up procedure can set the stage for a more comprehensive franchising sales process.
Consider these 3 reasons why timing is everything when it comes to following up on franchise sales leads:
- Franchisors that have mastered timing send a polished message to prospects – one that conveys true interest, professionalism and enthusiasm. Understand how to make time work in your favor during these initial stages of contact and you stand to leave a lasting impression with a prospect.
- At any given time, thousands of franchise brands are competing for the attention of a limited audience. With that in mind, consider the fact that your sales tactics are only as effective as your last touch-point. Think hard. Was your most recent conversation with a prospect longer than 24 hours ago? Did you share any new information? Did you set up a specific date and time for the next touch-point? If not, you may actually be tossing your potential franchisee back into the prospect pool on your own accord.
- The ability to follow up efficiently across multiple platforms matters now more than ever. Thanks to modern technology, the number of opportunities we have to interface with prospects has increased. This trend could certainly work to a sales team’s advantage if approached strategically.
As the leading sales outsourcing company, Franchise Dynamics offers some input on lead generation, in addition to providing first-rate franchise sales solutions. Click here to learn more about how we can help you refine your growth strategy.