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How to Best Leverage a Franchise Sales Outsourcing Firm

Outsourcing franchise sales can be a viable means of expanding your brand. If you understand how to make the most of your relationship with your sales team, you can create a healthy feedback loop that informs all aspects of lead generation for franchise sales. Franchise Dynamics, a leading franchise sales ...
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How Long Does It Take for a Lead to Become a Franchise Sale?

It is common for franchisors to want the “secret formula” for franchise sales. The truth is, there is none. Still, you may wonder how your own franchise sales process aligns with or diverts from the typical sales cycle. You may ask yourself, “Am I moving prospects along too quickly or ...
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Robert Stidham, Speaker

Speaking Engagements

2017 International Franchise Expo Sessions "Improving Franchise Sales: Strategies and Tactics" Presented by: Robert Stidham (Franchise Dynamics) Room:1A05 Date: Thursday, June 15th Time: 10:30 AM - 11:30 AM (EST) "Best Practices for Start-Ups and Early Stage Franchisors" Presented by: Robert Stidham (Franchise Dynamics) Room: 1C04 Date: Saturday, June 17th Time: 2:00 PM - 3:30 PM (EST) ...
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What Motivates a Franchise Sales Prospect?

Improving lead generation for franchise sales begins with a thorough understanding of a sales prospect’s motivation. One could reasonably assume that a prospect makes an exhaustive list of potential franchise opportunities and ranks them on the basis of available support, brand reputation, operational systems and growth potential. Or, one could ...
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Leverage the Discovery Day in Your Franchise Sales Process

The Discovery Day is a crucial stage in the franchise sales process. After weeks of qualifying a prospect, franchisors have the opportunity to host them on-site. A Discovery Day doubles as both an exploratory visit and a learning day for potential franchisees, where they observe day-to-day operations, meet the leadership ...
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Lead Generation for Franchise Sales: The Ultimate Guide

What is the secret to effective lead generation for franchise sales? Franchisors of all sizes have asked that question at one time or another. The truth is, there is no one-size-fits-all secret to success, but there are some best practices that may guide your strategy. Franchise Dynamics presents the ultimate ...
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Improve Your Franchise Sales Strategy in 2017

Don’t let the opportunity to revamp your franchise sales strategy pass you by. As we kickstart 2017, many franchisors are assessing sales goals, tactics and opportunities for improvement. Whether you are a start-up franchisor or a mature brand, there are plenty of ways to fine-tune your process. As you ponder ...
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Qualifying a franchise lead? Don’t forget to ask these questions

At times, lead generation can take franchisors on an emotional rollercoaster ride. And, for good reason. Franchisors expend hundreds of dollars and craft targeted messaging in hopes of attracting quality leads that will ultimately become valuable assets to their system. However, the worst thing a franchisor could possibly do is ...
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How will you evaluate your franchise sales growth?

It’s not enough to run a successful franchise business: If you want to grow to meet the demands and potential of your market, you have to accurately evaluate your company’s performance each year. Going through that process is the only way you will be able to effectively plan for the ...
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3 Signs It’s Time to Bring On a Franchise Sales Team

Developing a franchise concept and selling it are two entirely different challenges. As a franchisor, you understand your concept most intimately. However, when it comes to relaying the value of your offering to potential investors, it will take more than passion and charisma to close a sale. Are you starting ...
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