Franchise trade shows present a great opportunity to swap insights and glean knowledge from some of the brightest minds in the franchising world. Hosted annually in major cities across the U.S., including Anaheim, New York, Denver and Dallas, these events complement franchise sales teams’ lead generation efforts. Hundreds of potential franchisees attend in search of the perfect opportunity.
Consider these 3 tips as you prepare for your next franchise trade show:
- Be selective. Thoughtfully consider your system’s current needs, as well as its goals for the future when selecting the right show for you. Whereas exhibitions are the highlight of some gatherings, others lend themselves to networking and development. Determine what your system needs most right now and how a particular show can help you attain that before adding it to your itinerary.
- Plan accordingly. When it comes to show preparation, it pays off to expect the unexpected. Shipping is delayed, reservations get mixed up – the possibilities are endless. As much as you can, try to plan for every detail in advance to ensure that you can make the most of the show experience worry-free.
- Get involved. The most important rule of attending any franchise trade show is to engage. Never pass up an opportunity to learn and interact with others in the franchise space. From networking lunches to forums to speaking engagements, franchise trade shows create a dynamic environment for knowledge-building that can’t be replicated elsewhere.
The key to making the most of a franchise trade show experience is proper preparation. At Franchise Dynamics, we provide a complete solution to your franchise, including franchise sales consulting services, full service franchise development, emerging franchise services and training. Contact us to learn more about how we can help you prepare for your next franchise trade show.