Our Team

Meet the Team that Drives Your Franchise Growth
  • Robert Stidham
    Robert Stidham
    Chief Executive Officer
Robert Stidham
Chief Executive Officer

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Robert Stidham is the Chief Executive Officer of Franchise Dynamics, a full-service franchise sales outsourcing firm. Based in Chicago, Franchise Dynamics currently represents a number of emerging to large-sized franchisors in a wide variety of categories throughout the United States and worldwide.

We are proud to be an Inc. Magazine 500|5000 Company, ranked 1902 with 199% revenue growth over the last 3 years, as well as one of the 100 fastest growing companies in greater Chicago.

Mr. Stidham is an accomplished franchise sales and business development executive with a proven track record of increasing franchise units, revenue and profitability while gaining market share and expanding brand awareness for both new franchise concepts and established brands. He has held a variety of positions in the franchise industry in franchise development, operations, consulting and as a franchise company president. Mr. Stidham is active in the International Franchise Association (IFA), serving as a member of the International Committee (formerly Global Marketing Committee – GLOMAK) and Research Committee, having previously served as a member of the IFA Membership Committee.

Since 1992, he has been involved with over 2,000 franchised business start-ups, multi-unit, and area development agreements in over 45 countries.  Mr. Stidham’s experience includes a variety of franchise categories including business and home services, and retail and food concepts for small franchisors and major companies such a MRI Worldwide, Dunhill Staffing Systems, Oberweis Ice Cream and Harris Research, Inc. (parent company of Chem-Dry and N-Hance Wood Renewal), a Home Depot company.

Mr. Stidham has attended DePaul University for his undergraduate studies and has completed graduate studies at Loyola University Chicago. He is active in the International Franchise Association (IFA), serving as a member of the International Committee, Research Committee and having previously served as a member of the IFA Membership Committee. He was a nominee for the 2013 Ernst and Young ‘Entrepreneur of the Year’ (Midwest) Awards. Mr. Stidham has written about various franchise topics for “Franchising World” magazine and has recently been interviewed for articles appearing in The Wall Street Journal, Franchise Times, Franchise Update and SUCCESS Magazine.

  • Charles Dobyns, CFE
    Charles Dobyns, CFE
    Executive Vice President, Development
Charles Dobyns, CFE
Executive Vice President, Development

p0Charles Dobyns is the Executive Vice President of Development for Franchise Dynamics. Mr. Dobyns is a member of Franchise Dynamics’  management committee and is based in Springfield, Missouri. Prior to joining Franchise Dynamics, Charles was the Vice President of Franchise Development with Fast Wrap USA, LLC, where he built the franchise development and training programs.

Prior to this, Charles held the positions of Vice President of Franchise Development with Line-X Franchise Development Corp. During his leadership role with Line-X FDC, the company was ranked the 51st largest franchise in the US by Entrepreneur Magazine 2006. Mr. Dobyns also held the positions of Director of Franchise Development with Ziebart International and Director of Sales, North America with Rhino Linings USA.

He has been involved in the sale of more than 1,000 franchise units during his career. He is a candidate for the prestigious “Certified Franchise Executive” designation from the International Franchise Association. Mr. Dobyns is also an experienced entrepreneur holding the position of President and Managing General Partner of Dorman’s Tire, Inc. and TriValley Tire Inc., a 31-location Goodyear Franchise from 1990 to 2000.

  • Mark Potocki
    Mark Potocki
    Senior Vice President
Mark Potocki
Senior Vice President

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Mark Potocki is Senior Vice President for Franchise Dynamics. Mr. Potocki is a member of Franchise Dynamics’  management committee and is based in Chicago, Illinois. In 2012, Mark worked as Senior Director of Franchise Development where he played a crucial role in franchise development for one of Franchise Dynamics’ large franchisor clients.

Prior to working for Franchise Dynamics, Mark was responsible for overseeing the Franchise Development Department at Spring-Green Lawn Care. While at Spring-Green, Mark served as a guest speaker at the Chicago IFA Legal Symposium as well as regional FBN and WFN events.

Mark has been awarded with three STAR awards at the Franchise Update Leadership Conference for best practices in his sector and has been seen on Fox Business News discussing the benefits of a home and mobile franchise in today’s economy.  Mark holds a B.S. in Psychology from the University of Chicago and a Med. from the University of La Verne.

  • Robert Stidham
    Robert Stidham
    Chief Executive Officer
Robert Stidham
Chief Executive Officer

pc

Robert Stidham is the Chief Executive Officer of Franchise Dynamics, a full-service franchise sales outsourcing firm. Based in Chicago, Franchise Dynamics currently represents a number of emerging to large-sized franchisors in a wide variety of categories throughout the United States and worldwide.

We are proud to be an Inc. Magazine 500|5000 Company, ranked 1902 with 199% revenue growth over the last 3 years, as well as one of the 100 fastest growing companies in greater Chicago.

Mr. Stidham is an accomplished franchise sales and business development executive with a proven track record of increasing franchise units, revenue and profitability while gaining market share and expanding brand awareness for both new franchise concepts and established brands. He has held a variety of positions in the franchise industry in franchise development, operations, consulting and as a franchise company president. Mr. Stidham is active in the International Franchise Association (IFA), serving as a member of the International Committee (formerly Global Marketing Committee – GLOMAK) and Research Committee, having previously served as a member of the IFA Membership Committee.

Since 1992, he has been involved with over 2,000 franchised business start-ups, multi-unit, and area development agreements in over 45 countries.  Mr. Stidham’s experience includes a variety of franchise categories including business and home services, and retail and food concepts for small franchisors and major companies such a MRI Worldwide, Dunhill Staffing Systems, Oberweis Ice Cream and Harris Research, Inc. (parent company of Chem-Dry and N-Hance Wood Renewal), a Home Depot company.

Mr. Stidham has attended DePaul University for his undergraduate studies and has completed graduate studies at Loyola University Chicago. He is active in the International Franchise Association (IFA), serving as a member of the International Committee, Research Committee and having previously served as a member of the IFA Membership Committee. He was a nominee for the 2013 Ernst and Young ‘Entrepreneur of the Year’ (Midwest) Awards. Mr. Stidham has written about various franchise topics for “Franchising World” magazine and has recently been interviewed for articles appearing in The Wall Street Journal, Franchise Times, Franchise Update and SUCCESS Magazine.

  • Charles Dobyns, CFE
    Charles Dobyns, CFE
    Executive Vice President, Development
Charles Dobyns, CFE
Executive Vice President, Development

p0Charles Dobyns is the Executive Vice President of Development for Franchise Dynamics. Mr. Dobyns is a member of Franchise Dynamics’  management committee and is based in Springfield, Missouri. Prior to joining Franchise Dynamics, Charles was the Vice President of Franchise Development with Fast Wrap USA, LLC, where he built the franchise development and training programs.

Prior to this, Charles held the positions of Vice President of Franchise Development with Line-X Franchise Development Corp. During his leadership role with Line-X FDC, the company was ranked the 51st largest franchise in the US by Entrepreneur Magazine 2006. Mr. Dobyns also held the positions of Director of Franchise Development with Ziebart International and Director of Sales, North America with Rhino Linings USA.

He has been involved in the sale of more than 1,000 franchise units during his career. He is a candidate for the prestigious “Certified Franchise Executive” designation from the International Franchise Association. Mr. Dobyns is also an experienced entrepreneur holding the position of President and Managing General Partner of Dorman’s Tire, Inc. and TriValley Tire Inc., a 31-location Goodyear Franchise from 1990 to 2000.

  • Mark Potocki
    Mark Potocki
    Senior Vice President
Mark Potocki
Senior Vice President

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Mark Potocki is Senior Vice President for Franchise Dynamics. Mr. Potocki is a member of Franchise Dynamics’  management committee and is based in Chicago, Illinois. In 2012, Mark worked as Senior Director of Franchise Development where he played a crucial role in franchise development for one of Franchise Dynamics’ large franchisor clients.

Prior to working for Franchise Dynamics, Mark was responsible for overseeing the Franchise Development Department at Spring-Green Lawn Care. While at Spring-Green, Mark served as a guest speaker at the Chicago IFA Legal Symposium as well as regional FBN and WFN events.

Mark has been awarded with three STAR awards at the Franchise Update Leadership Conference for best practices in his sector and has been seen on Fox Business News discussing the benefits of a home and mobile franchise in today’s economy.  Mark holds a B.S. in Psychology from the University of Chicago and a Med. from the University of La Verne.

Division Leadership
  • Leslie Moore
    Leslie Moore
    Vice President of Franchise Development
Leslie Moore
Vice President of Franchise Development

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Leslie Moore is Vice President of Franchise Development with the Major Accounts Division at Franchise Dynamics and is based in Springfield, Missouri. Prior to this role Leslie was a Franchise Development Manager with the Services and Retail Division in 2012.

Most recently Leslie served as a Tax Preparation and Development Consultant for the Jackson Hewitt Tax Service Franchise where she obtained a background in sales, marketing and professional counseling.

Prior to this role, Leslie engaged in numerous roles, these including operations management, customer service representative, as well as assisting with budget and cost control development for Qunicy Magoo’s Restaurant chain. Leslie earned a Bachelor of Arts degree in Sociology with an emphasis on Human Services and a minor in Psychology from Graceland University

  • Michael Lassen
    Michael Lassen
    Vice President of Franchise Development
Michael Lassen
Vice President of Franchise Development

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Michael Lassen is a Vice President of Franchise Development with Franchise Dynamics. He is based in Springfield, Missouri. Prior to becoming a VP with Franchise Dynamics, Michael began as a Manager in 2013 and subsequently a Director in the Services and Retail Division.

Michael received a Bachelor of Arts degree from Drury University in Advertising and Public Relations with an emphasis in Visual Arts. Prior to joining Franchise Dynamics, Michael operated his freelance business where he implemented unique marketing plans, designed promotional works, client portfolios, and magazines.

Michael served as an Account Executive for the Kansas City professional indoor soccer team, the Missouri Comets. Michael has also served in management and marketing roles in the restaurant industry where he transitioned into the Marketing Coordinator for the Double Tree Hotel and Houlihan’s Restaurant. In this role he coordinated promotions and developed cost efficient marketing plans.

Directors
  • Heath Norrell
    Heath Norrell
    Director of Franchise Development
Heath Norrell
Director of Franchise Development

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Heath Norrell is a Director of Franchise Development for the Services and Retail Division at Franchise Dynamics. Heath joined the team in 2014 working on retail and services projects as a Manager of Franchise Development.

He is based in Springfield, Missouri. Heath received a Bachelor of Science degree from Missouri State University, in Recreation and Leisure studies with an emphasis in Community Management.

Prior to joining Franchise Dynamics, Heath worked for Norrell and Sons as a Vice President of Sales/Marketing handling sales development, marketing strategies and business growth.

Also, Heath worked for a Jiffy Lube franchise in Springfield as a part of their sales team and for O’Reilly Auto Parts helping to maximize inventory movement by dictating store inventory.

  • Cassandra Bremer
    Cassandra Bremer
    Director of Franchise Development
Cassandra Bremer
Director of Franchise Development

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Cassandra Bremer is a Director of Franchise Development with the Restaurant Division with Franchise Dynamics. She is currently based out of Springfield, Missouri.

Cassandra received her Bachelor of Science degree from Missouri State University in Hospitality and Restaurant Management. Prior to this role, Cassandra was a manager with Darden Restaurants as an expertise of controlling operational costs.

Within the restaurant industry, she has extensive experience in operational management and customer service.

  • Cathy Williams
    Cathy Williams
    Director of Franchise Development
Cathy Williams
Director of Franchise Development

Cathy Williams is a Director of Franchise Development for the Services and Retail Division for Franchise Dynamics, and is based in Tulsa, OK. Cathy joined the team in 2017.

Cathy received a Bachelor of Sciences from Oklahoma State University in Journalism and Advertising with a minor in Marketing.

Prior to joining Franchise Dynamics, Cathy worked as a Director of Development for Just Between Friends Franchise, handling all aspects of franchise sales and marketing.

Cathy also has extensive sales experience, including Pharmaceutical sales with GlaxoSmithKline, Arbonne International and Major Accounts sales with JD Young Company.

 

  • Heath Norrell
    Heath Norrell
    Director of Franchise Development
Heath Norrell
Director of Franchise Development

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Heath Norrell is a Director of Franchise Development for the Services and Retail Division at Franchise Dynamics. Heath joined the team in 2014 working on retail and services projects as a Manager of Franchise Development.

He is based in Springfield, Missouri. Heath received a Bachelor of Science degree from Missouri State University, in Recreation and Leisure studies with an emphasis in Community Management.

Prior to joining Franchise Dynamics, Heath worked for Norrell and Sons as a Vice President of Sales/Marketing handling sales development, marketing strategies and business growth.

Also, Heath worked for a Jiffy Lube franchise in Springfield as a part of their sales team and for O’Reilly Auto Parts helping to maximize inventory movement by dictating store inventory.

  • Cassandra Bremer
    Cassandra Bremer
    Director of Franchise Development
Cassandra Bremer
Director of Franchise Development

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Cassandra Bremer is a Director of Franchise Development with the Restaurant Division with Franchise Dynamics. She is currently based out of Springfield, Missouri.

Cassandra received her Bachelor of Science degree from Missouri State University in Hospitality and Restaurant Management. Prior to this role, Cassandra was a manager with Darden Restaurants as an expertise of controlling operational costs.

Within the restaurant industry, she has extensive experience in operational management and customer service.

  • Cathy Williams
    Cathy Williams
    Director of Franchise Development
Cathy Williams
Director of Franchise Development

Cathy Williams is a Director of Franchise Development for the Services and Retail Division for Franchise Dynamics, and is based in Tulsa, OK. Cathy joined the team in 2017.

Cathy received a Bachelor of Sciences from Oklahoma State University in Journalism and Advertising with a minor in Marketing.

Prior to joining Franchise Dynamics, Cathy worked as a Director of Development for Just Between Friends Franchise, handling all aspects of franchise sales and marketing.

Cathy also has extensive sales experience, including Pharmaceutical sales with GlaxoSmithKline, Arbonne International and Major Accounts sales with JD Young Company.

 

The Franchise Dynamics Foundation

Administrative Staff

  • Kathy Hardy, Manager of Administration
  • Amanda Mossman, Marketing Coordination Manager
  • Megan Mossman, Administrative Coordinator

Legal

  • Mark Baiocchi, ESQ
  • Principal, Mark Baiocchi & Associates, LPA

Research and Lead Qualification

  • Ama Day Patino, Lead Qualification
  • Rob Stidham, Research Analyst