Our Team

Meet the Team that Drives Your Franchise Growth
  • Robert Stidham
    Robert Stidham
    Chief Executive Officer
Robert Stidham
Chief Executive Officer

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Robert Stidham is the Chief Executive Officer of Franchise Dynamics, a full-service franchise sales outsourcing firm. Based in Chicago, Franchise Dynamics currently represents a number of emerging to large-sized franchisors in a wide variety of categories throughout the United States and worldwide.

We are proud to be an Inc. Magazine 500|5000 Company, ranked 1902 with 199% revenue growth over the last 3 years, as well as one of the 100 fastest growing companies in greater Chicago.

Mr. Stidham is an accomplished franchise sales and business development executive with a proven track record of increasing franchise units, revenue and profitability while gaining market share and expanding brand awareness for both new franchise concepts and established brands. He has held a variety of positions in the franchise industry in franchise development, operations, consulting and as a franchise company president. Mr. Stidham is active in the International Franchise Association (IFA), serving as a member of the International Committee (formerly Global Marketing Committee – GLOMAK) and Research Committee, having previously served as a member of the IFA Membership Committee.

Since 1992, he has been involved with over 2,000 franchised business start-ups, multi-unit, and area development agreements in over 45 countries.  Mr. Stidham’s experience includes a variety of franchise categories including business and home services, and retail and food concepts for small franchisors and major companies such a MRI Worldwide, Dunhill Staffing Systems, Oberweis Ice Cream and Harris Research, Inc. (parent company of Chem-Dry and N-Hance Wood Renewal), a Home Depot company.

Mr. Stidham has attended DePaul University for his undergraduate studies and has completed graduate studies at Loyola University Chicago. He is active in the International Franchise Association (IFA), serving as a member of the International Committee, Research Committee and having previously served as a member of the IFA Membership Committee. He was a nominee for the 2013 Ernst and Young ‘Entrepreneur of the Year’ (Midwest) Awards. Mr. Stidham has written about various franchise topics for “Franchising World” magazine and has recently been interviewed for articles appearing in The Wall Street Journal, Franchise Times, Franchise Update and SUCCESS Magazine.

  • Charles Dobyns
    Charles Dobyns
    President & Chief Development Officer
Charles Dobyns
President & Chief Development Officer

p0Charles Dobyns is the President & Chief Development Officer for Franchise Dynamics. Mr. Dobyns is a member of Franchise Dynamics’  management committee and is based in Springfield, Missouri. Prior to joining Franchise Dynamics, Charles was the Vice President of Franchise Development with Fast Wrap USA, LLC, where he built the franchise development and training programs.

Prior to this, Charles held the positions of Vice President of Franchise Development with Line-X Franchise Development Corp. During his leadership role with Line-X FDC, the company was ranked the 51st largest franchise in the US by Entrepreneur Magazine 2006. Mr. Dobyns also held the positions of Director of Franchise Development with Ziebart International and Director of Sales, North America with Rhino Linings USA.

He has been involved in the sale of more than 1,000 franchise units during his career. He is a candidate for the prestigious “Certified Franchise Executive” designation from the International Franchise Association. Mr. Dobyns is also an experienced entrepreneur holding the position of President and Managing General Partner of Dorman’s Tire, Inc. and TriValley Tire Inc., a 31-location Goodyear Franchise from 1990 to 2000.

  • Mark Potocki
    Mark Potocki
    Senior Vice President
Mark Potocki
Senior Vice President

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Mark Potocki is Senior Vice President for Franchise Dynamics. Mr. Potocki is a member of Franchise Dynamics’  management committee and is based in Chicago, Illinois. In 2012, Mark worked as Senior Director of Franchise Development where he played a crucial role in franchise development for one of Franchise Dynamics’ large franchisor clients.

Prior to working for Franchise Dynamics, Mark was responsible for overseeing the Franchise Development Department at Spring-Green Lawn Care. While at Spring-Green, Mark served as a guest speaker at the Chicago IFA Legal Symposium as well as regional FBN and WFN events.

Mark has been awarded with three STAR awards at the Franchise Update Leadership Conference for best practices in his sector and has been seen on Fox Business News discussing the benefits of a home and mobile franchise in today’s economy.  Mark holds a B.S. in Psychology from the University of Chicago and a Med. from the University of La Verne.

  • Robert Stidham
    Robert Stidham
    Chief Executive Officer
Robert Stidham
Chief Executive Officer

pc

Robert Stidham is the Chief Executive Officer of Franchise Dynamics, a full-service franchise sales outsourcing firm. Based in Chicago, Franchise Dynamics currently represents a number of emerging to large-sized franchisors in a wide variety of categories throughout the United States and worldwide.

We are proud to be an Inc. Magazine 500|5000 Company, ranked 1902 with 199% revenue growth over the last 3 years, as well as one of the 100 fastest growing companies in greater Chicago.

Mr. Stidham is an accomplished franchise sales and business development executive with a proven track record of increasing franchise units, revenue and profitability while gaining market share and expanding brand awareness for both new franchise concepts and established brands. He has held a variety of positions in the franchise industry in franchise development, operations, consulting and as a franchise company president. Mr. Stidham is active in the International Franchise Association (IFA), serving as a member of the International Committee (formerly Global Marketing Committee – GLOMAK) and Research Committee, having previously served as a member of the IFA Membership Committee.

Since 1992, he has been involved with over 2,000 franchised business start-ups, multi-unit, and area development agreements in over 45 countries.  Mr. Stidham’s experience includes a variety of franchise categories including business and home services, and retail and food concepts for small franchisors and major companies such a MRI Worldwide, Dunhill Staffing Systems, Oberweis Ice Cream and Harris Research, Inc. (parent company of Chem-Dry and N-Hance Wood Renewal), a Home Depot company.

Mr. Stidham has attended DePaul University for his undergraduate studies and has completed graduate studies at Loyola University Chicago. He is active in the International Franchise Association (IFA), serving as a member of the International Committee, Research Committee and having previously served as a member of the IFA Membership Committee. He was a nominee for the 2013 Ernst and Young ‘Entrepreneur of the Year’ (Midwest) Awards. Mr. Stidham has written about various franchise topics for “Franchising World” magazine and has recently been interviewed for articles appearing in The Wall Street Journal, Franchise Times, Franchise Update and SUCCESS Magazine.

  • Charles Dobyns
    Charles Dobyns
    President & Chief Development Officer
Charles Dobyns
President & Chief Development Officer

p0Charles Dobyns is the President & Chief Development Officer for Franchise Dynamics. Mr. Dobyns is a member of Franchise Dynamics’  management committee and is based in Springfield, Missouri. Prior to joining Franchise Dynamics, Charles was the Vice President of Franchise Development with Fast Wrap USA, LLC, where he built the franchise development and training programs.

Prior to this, Charles held the positions of Vice President of Franchise Development with Line-X Franchise Development Corp. During his leadership role with Line-X FDC, the company was ranked the 51st largest franchise in the US by Entrepreneur Magazine 2006. Mr. Dobyns also held the positions of Director of Franchise Development with Ziebart International and Director of Sales, North America with Rhino Linings USA.

He has been involved in the sale of more than 1,000 franchise units during his career. He is a candidate for the prestigious “Certified Franchise Executive” designation from the International Franchise Association. Mr. Dobyns is also an experienced entrepreneur holding the position of President and Managing General Partner of Dorman’s Tire, Inc. and TriValley Tire Inc., a 31-location Goodyear Franchise from 1990 to 2000.

  • Mark Potocki
    Mark Potocki
    Senior Vice President
Mark Potocki
Senior Vice President

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Mark Potocki is Senior Vice President for Franchise Dynamics. Mr. Potocki is a member of Franchise Dynamics’  management committee and is based in Chicago, Illinois. In 2012, Mark worked as Senior Director of Franchise Development where he played a crucial role in franchise development for one of Franchise Dynamics’ large franchisor clients.

Prior to working for Franchise Dynamics, Mark was responsible for overseeing the Franchise Development Department at Spring-Green Lawn Care. While at Spring-Green, Mark served as a guest speaker at the Chicago IFA Legal Symposium as well as regional FBN and WFN events.

Mark has been awarded with three STAR awards at the Franchise Update Leadership Conference for best practices in his sector and has been seen on Fox Business News discussing the benefits of a home and mobile franchise in today’s economy.  Mark holds a B.S. in Psychology from the University of Chicago and a Med. from the University of La Verne.

Division Leadership
  • Michael Lassen
    Michael Lassen
    Vice President of Franchise Development
Michael Lassen
Vice President of Franchise Development

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Michael Lassen is a Vice President of Franchise Development with Franchise Dynamics. He is based in Springfield, Missouri. Prior to becoming a VP with Franchise Dynamics, Michael began as a Manager in 2013 and subsequently a Director in the Services and Retail Division.

Michael received a Bachelor of Arts degree from Drury University in Advertising and Public Relations with an emphasis in Visual Arts. Prior to joining Franchise Dynamics, Michael operated his freelance business where he implemented unique marketing plans, designed promotional works, client portfolios, and magazines.

Michael served as an Account Executive for the Kansas City professional indoor soccer team, the Missouri Comets. Michael has also served in management and marketing roles in the restaurant industry where he transitioned into the Marketing Coordinator for the Double Tree Hotel and Houlihan’s Restaurant. In this role he coordinated promotions and developed cost efficient marketing plans.