Potential franchisees share a host of commonalities. They’re entrepreneurial in sprit, emotional by nature and are motivated by a combination of independence while doing something they truly love. As such, when it comes to awarding a franchise to a potential franchisee, the psychology of the process is paramount.
In his latest contribution to Franchise Expo, Robert Stidham shared his tried-and-true traits to identify the perfect fit for a franchise. Take a look here!