As franchise experts know, it’s a numbers game. The more a salesperson can effectively and persistently qualify and work with top prospects, the higher chance of a great sales result. In his latest contribution to Franchise Expo, our president Robert Stidham discusses how to best quality prospects, and examines the top tips to better guide them through the franchise sales …
1851 Franchise Q&A with Robert Stidham
1851 Franchise sat down with Robert Stidham, Chief Executive Officer at Franchise Dynamics, to talk about his experience in the franchise industry Franchise Dynamics works closely with development teams from a broad range of brands to seek out and vet strong franchisee leads. That dedicated focus on lead generation allows franchise development teams to focus their efforts on strategy …
On the Lookout: Traits of the Potential Franchise
Potential franchisees share a host of commonalities. They’re entrepreneurial in sprit, emotional by nature and are motivated by a combination of independence while doing something they truly love. As such, when it comes to awarding a franchise to a potential franchisee, the psychology of the process is paramount. In his latest contribution to Franchise Expo, Robert Stidham shared his tried-and-true …
Franchise Sales: How-To and the Hardest “No” in Business
Turning down a large payday may be difficult for new franchisors, but the long-term effects of a bad franchisee can cripple a franchise program. Franchise Dynamics President Robert Stidham shared his thoughts on building long-term success for your franchise program through expectation setting and enforcing proper standards for franchise ownership in his latest contribution to Franchise Expo. Check out the …
The Art of the Follow Up: 3 Reasons Why Timing Is Everything
When it comes to franchising sales, the only component more essential than lead generation is a solid follow-up strategy and process. After countless hours spent developing candidate relationships, the last thing a franchisor wants to do is lose a potential sale on his or her own failure. President of Franchise Dynamics Robert Stidham discussed top tips in his latest contribution …
Franchisee or Independent Ownership: Weighing the Pros and Cons
For the ever-entrepreneurial potential business owner, a battle between owning your own small business or investing in an established franchise concept is one that’s waged for years. Of course, it’s up to each individual business hopeful to determine what fits their needs. In his latest contribution to Franchise Expo, Robert Stidham discusses how business owners can best weigh …