Developing a franchise concept and selling it are two entirely different challenges. As a franchisor, you understand your concept most intimately. However, when it comes to relaying the value of your offering to potential investors, it will take more than passion and charisma to close a sale.
Are you starting to wonder whether you have the capacity to lead your own sales efforts? Here are 3 signs it’s time to hire a franchise sales team:
- You lack franchise sales experience. Franchise sales is certainly not for the faint of heart. It takes expertise, strategy, quick thinking and patience. Sometimes, achieving franchise sales success means passing the torch on to a team of experts who have had years to perfect their tactics and approach, particularly within the realm of franchising.
- Things tend to slip through the cracks. Franchisors have a lot on their minds at any given moment. You’re concerned with streamlining operations, fine-tuning your business model and ironing out the details of your concept. If you oversee your own franchise sales efforts, you may struggle with juggling material distribution, legal compliance and other critical aspects of franchise sales. Hiring a franchise sales outsourcing team can take that burden off of our your shoulders, as seasoned franchise sales professionals manage every aspect of lead generation and follow-up.
- You’re overwhelmed. You can’t be all things to all people – especially if franchise growth suffers accordingly. If you’ve determined that now is the time to launch an expansion initiative, the best thing you can do for your system is give it the best possible chance for growth. That may mean hiring an internal or external sales team to carry the load on your behalf.
As the world’s leading franchise sales outsourcing firm, Franchise Dynamics offers full-service solutions for organizations of all sizes. Our team of experienced franchise sales professionals is pleased to handle your sales process from A to Z, while keeping vital components like compliance and quality control top-of-mind. In this way, you can focus on what matters most — refining a winning franchise model.